Focus on the Benefits of your Products/Services
Many companies fail to list the benefits of their products/services. They simply list the obvious. I challenge businesses to highlight the benefits of those products/services.
Here’s a short exercise. Write down what your products or services.
Middle: write down what the benefits of those are.
Bottom: Write down what the compelling Benefits are (what are the results) Customer: “Why should I care”
Remember: Consumers don’t usually make a buying decision based on your product or services- interestingly enough, that’s what most businesses promote. People buy the benefits, they don’t buy the features… list the benefits.
Do Something That No One Else Does
Attract new clients through differentiation. The best place to begin looking in this area is customer service. Find out what the biggest complaint is from your customers. This will give you an opportunity to make a difference, big or small- the choice is up to you. The problem could be industry wide or just with your company.
Until next time, don’t be afraid to stand out!
Owner and founder of Rain and Company Marketing Group
Your Best Prospects Come From Referrals
As a business, you already have a customer base. Leverage that customer base in a unique way and make those customers talk about you! “People will never talk about you to others if you haven’t given them something unique or different to say.” by Maribeth Kuzmeski in her book …And The Clients Went Wild! That’s a great ready by the way! I highly recommend it!
Make Sure You Do What You Say You Will Do
Establishing credibility is key in a new business relationship. The wonderful tools of social media have made it easy to over-promise and under-deliver. No business wants to be labeled as a business who under-delivers. If anything, businesses want to known for going above and beyond. Believe it or not, developing that personal relationship goes a long way! It’s not just about you or them, it’s about your circle and their circle and when the two get together, you could very well have referrals!
If you need help with your marketing, press releases, websites or business plans, give us a call and we’ll be happy to help!
Make it a great day!
Owner/Founder of Rain and Company Marketing Group