The game of marketing has significantly changed over the last five years. Competition is outrageous and someone else will always have a different opinion, course of action, recommendation…and it’s probably good advice too!
Be Different
I don’t know about you, but I don’t like to be “talked at”- I enjoy a conversation, especially when it’s with someone I know! I decided to be different in my business. All my clients are also considered friends. This is not just business as usual, I really want them to succeed. I tell my friends about them and I really listen to what they want. It’s called connections or relationships and no one can put a price tag on that word!
Start Engaging
Everywhere we look, we see marketing ads, TV commercials, banner ads and they all scream AT us. It doesn’t matter if you want to see or hear them, they’re there! They are rude and they interrupt a lot. I call that pushed marketing. They don’t care about me as a person, they just care to get the message out there and get in my wallet- anyone one else feels that way? I started engaging my clients and I try to connect the dots of my connections. Make it a personal thing- This is not just business as usual anymore.
Go Above & Beyond
If my clients look good and are successful, that’s a reflection on me! Don’t be afraid to go above & beyond for your clients. One way I go above and beyond is to use my connections to spread the word. One of the most important element in doing business with someone is trust. If I don’t trust someone, I won’t do business with them. If I trust them, I will do business with them, develop a friendship and add them to my circle of connections and I will do everything in my power to see them succeed.
We can market stuff until we’re blue in the face, or we can connect effectively and create long lasting business relationships!
Go ahead and connect!
Helene Warner
Owner/Founder of Rain and Company Web Design and Marketing Group
