Archive for February 28, 2012

The Art of Connecting VS Marketing

The game of marketing has significantly changed over the last five years. Competition is outrageous and someone else will always have a different opinion, course of action, recommendation…and it’s probably good advice too!

Be Different

I don’t know about you, but I don’t like to be “talked at”- I enjoy a conversation, especially when it’s with someone I know! I decided to be different in my business. All my clients are also considered friends. This is not just business as usual, I really want them to succeed. I tell my friends about them and I really listen to what they want. It’s called connections or relationships and no one can put a price tag on that word!

Start Engaging

Everywhere we look, we see marketing ads, TV commercials, banner ads and they all scream AT us. It doesn’t matter if you want to see or hear them, they’re there! They are rude and they interrupt a lot.  I call that pushed marketing. They don’t care about me as a person, they just care to get the message out there and get in my wallet- anyone one else feels that way? I started engaging my clients  and I try to connect the dots of my connections. Make it a personal thing- This is not just business as usual anymore.

Go Above & Beyond

If my clients look good and are successful, that’s a reflection on me! Don’t be afraid to go above & beyond for your clients. One way I go above and beyond is to use my connections to spread the word. One of the most important element in doing business with someone is trust. If I don’t trust someone, I won’t do business with them. If I trust them, I will do business with them, develop a friendship and add them to my circle of connections and I will do everything in my power to see them succeed.

We can market stuff until we’re blue in the face, or we can connect effectively and create long lasting business relationships!

Go ahead and connect!

Helene Warner

Owner/Founder of Rain and Company Web Design and Marketing Group

 

 

Do Not Settle- Web Design

The Art of Creating A Website

Do you know that there is so much more to a website than adding content and images? Where you add your images and what you add in your content can be done correctly or it can be poorly done.

Headlines

Make sure you ad headlines that can be captured in less than two seconds. Make your headlines as relevant to your product/service as possible. Try to keep all headlines under 5 words or less and create images that will make people stop to look!

Your Website Represents Your Business

Make sure that your website reflects who you are both in look and in content. On the big world of the web, you might only have one opportunity to impress someone or to make them walk away and never look back. Too many people settle for “just a website” when they should see it as an investment to create a presence online that truly represents you as a person, your business, your service and your commitment to excellence. Your website should be your number one sales person.

Make The Investment

If your website is something that was put together quickly to have a web presence, I encourage you to spend time in doing some research and get your website done by a professional or contact us! On the web, there are no re-do’s, often times, you have only one opportunity to wow, captivate and make an impression. You and your business are worth the professional website!

Call us today or contact us at info@rainandcompany.com for a quote!

Make it a great day!

Helene

Marketing – Schmarketing! How To Relate in Marketing

Don’t Waste My Time Please!

So many marketers focus on doing busy work at having something “out there” and all they’re doing is that…. creating busy work for themselves with no results!

How To Make an Impact

Scott Stratten, author of UnMarketing did a survey of 1,000 business owners. He asked them “Why do you buy?” Sounds like a simple question, but the answer is a lot more personal as the bottom results are tied in with relationship and reputation.

Trust Is A Golden Key!

My clients are more than just clients. I take the time to know them and develop a relationship. This enables me to improve on communication and get an understanding of what they want, how they want it and it allows me to for-see what they will need in the near and long-term future. In the end, it’s not just a business deal, it’s my reputation on the line. The most important element of my business is customer satisfaction.  My customers trust me and they know I will go above and beyond. It’s called “I’ve got your back!”

Referrals

When I need a service or a product, referrals are my first search option. I will speak to friends, colleagues, family members and ask if anyone knows a good “name the product/service” and if they do, I feel much more at ease and will be more likely to contact those people. If I sense a trust after my phone call, then I can pair that with the recommendation that other people gave me and a new partnership begins.

Keep It Real

One of my favorite sayings is “Don’t just be different, make a difference!” How can I set myself apart from business a,b,c?  There is always going to be one factor that sets me apart by leaps and bounds…. that’s ME!  There’s only one you and if you remain genuine and true to who you are, it will shine through your work!

Go ahead and make a difference this week!
Helene

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