We’ve all heard that we need to have our elevator speech ready, just in case we need it. How about knowing off the top of your head, three key points that sets you apart from your competition?
Those Key Points Should Stand Out!
If you know what those three points are, you should post them on your website, brochures, business cards and even incorporate them in your sayings. The key factors that set you apart from your competition are the deciding factors for potential customers to buy from you instead of the competition.
If you state that those key factors set you apart from your competition, you better follow through and make sure those items are a part of every customer experience. Listen to the feedback your customers give you. Customers have the experience and you can never argue with experience! Stand out and let your key factors stand out loud and clear. Knowing how you set yourself apart from competition gives you a new confidence to write that press release and talk about your products/services!
Make it a great day!
Owner/Founder of Rain and Company Marketing Group and Web Design