Archive for April 25, 2013

Marketing Ideas for Your Business

Marketing plan for your business

10 Marketing Ideas for 2013

Here are 10 marketing ideas that could help your marketing efforts! Consider a marketing plan an investment in your company’s future if you don’t have one yet!

Here are a few marketing ideas to consider and perhaps implement!

  1. Make sure your website has the wow factor and is easy to navigate through (this represents your company) don’t go cheap on this one… it will show!
  2. Utilize social media on all levels and add relevant groups to your LinkedIn account.
  3. Offer a “door buster” service or product (get the customer in the door) then you offer a good experience and they come back!
  4. When you write your ads, don’t speak at people, make it personal so that the potential client can connect.
  5. Target your audience- promoting to the wrong audience is just white noise that no one listens too!
  6. Don’t be afraid to send out flyers with hand written notes. When you send it out, don’t type out the label, hand write the label instead.
  7. Create press releases and talk about what’s going on in your company such as new hires, new products, initiatives, community involvement.
  8. Attend trade shows and make sure your booth stands out (because you should be in front of the right audience) this is a golden opportunity!
  9. Offer coupons and discounts and have a referral program in place.
  10. Send out e-Blasts that have relevant content and offers for your customers. Change things up and make it interesting… give them a reason to want to read your e-Blast!

Hope these tips help out!  If you need help with your website or with your marketing, give us a call or visit our website http://www.integratedmarketingusa.com

Til next time!

Helene

Your Online Presence

The importance of online presenceI am simply speechless when I see companies without a website or any online presence at all.  I personally don’t use the phone book anymore… I use the internet.

Having a website is a must now a days if a company wants to grow or remain competitive, but incorporating social media is also very important.  Social Media is not just to tell people what you had for breakfast that day. Businesses across the world are using social media to spread the word of their products/services and expertise.

It’s pretty simple… the more content you have online about your business, the more likely your content will be discovered by someone who is looking for  what you have.

Creating an online presence is the first step, but engaging customers with reviews, experiences and having them talk about your product…that’s golden!

If you need help with your online presence or want to expand beyond your website, visit us at http://www.rainandcompany.com

Until next time!

Helene