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How To Stand Out In A Down Economy!

BrandingWhat does your brand look like? Your brand should tell a story at a glance! When you create a brand, you’re creating an image (logo) that will be imprinted in people’s mind and associated with a product or a service. We all know large companies that have created their brands well such as Coke, Pepsi, Home Depot, even Big Lots. When we see that logo, we know what it represents instantly. Too many small to mid-size companies try to cut corners and they “do it themselves” and basically they create a “nothing” that has no wow factor or memory impact on people’s mind.

Setting yourself apart during a difficult economy is particularly important to draw business in. If a brand looks homemade and kinda cheesy, then the products and/or service will mirror that statement.

Ask people you know to give you their HONEST opinion on your logo and branding. Listen to others. Many times, it’s difficult to be objective about what you create, hopefully you are surrounded by people who love you and will tell you the truth!

If you need help with branding, check us out or give us a call at http://www.rainandcompany.com

Make it a great week!
Helene