Marketing and Website Design-The Art of Engagement

• Have You Made the Switch Yet? May 27, 2015
  Website Redesign in Order? Google has introduced it’s latest algorithm in February. They want to make websites user friendly for all devices. Mobile, tablet and computer. If you’re looking at redesigning your website, contact me today. It’s really easy to see when someone hasn’t touched-up their website in a while, especially with all the new […]
• Marketing Ideas for Your Business April 26, 2013
  10 Marketing Ideas for 2013 Here are 10 marketing ideas that could help your marketing efforts! Consider a marketing plan an investment in your company’s future if you don’t have one yet! Here are a few marketing ideas to consider and perhaps implement! Make sure your website has the wow factor and is easy to […]
• Your Online Presence April 16, 2013
  I am simply speechless when I see companies without a website or any online presence at all.  I personally don’t use the phone book anymore… I use the internet. Having a website is a must now a days if a company wants to grow or remain competitive, but incorporating social media is also very important.  […]
• Blogging Boldly and Confident December 10, 2012
  Is Blogging Right for My Company? That’s a great question and I believe that every company should first, have a website in place.  Blogging for a company is a great idea and can generate a lot of interest… if done correctly. Be Organized with Your Content Always begin your blog with the end in mind.  […]
• The Power Of Visual Content October 9, 2012
  Use Graphics to Your Advantage With today’s social media outlets, companies have immense opportunity to tell different stories with pictures. It simply amazes me that some companies choose to go on the cheap to save a buck and produce ineffective graphics and marketing pieces.  The following venues are pure opportunities to promote your product/services and […]
• How To Differentiate Your Business October 2, 2012
  Focus on the Benefits of your Products/Services Many companies fail to list the benefits of their products/services. They simply list the obvious.  I challenge businesses to highlight the benefits of those products/services. Here’s a short exercise.  Write down what your products or services. Middle: write down what the benefits of those are. Bottom: Write down […]
• Focused Marketing September 24, 2012
  One Thing vs Many Things Most of us would consider ourselves multi-taskers.  When neuro-scientists conducted some research, they found that issues that deal with attention and consciousness, it is best to focus on one thing versus many things.  Bottom line is if you want customers to remember your product and your brand, don’t make your […]
• Customer Engagement Rules September 13, 2012
  Ongoing Dialogue Customer engagement is no longer a series of one-off experiences—it’s an ongoing dialogue. Companies should develop ‘listening skills’ in this new social media age. It means listening  to customers who are already having conversations about brands –yours and others—in traditional online channels as well as over the social Web. Keeping it REAL Those […]
• Engagement Marketing- Four Key Factors August 21, 2012
  What does Engagement Marketing Really Mean? More and more companies are using the term Engagement Marketing.  It has a nice sound and most people would understand that the topic is about getting potential customers engaged. The question is HOW? Most People Don’t Marry Strangers Today’s social media allows people to research, evaluate, talk to, comment […]
• How To Get More Referrals July 27, 2012
  Your Best Prospects Come From Referrals As a business, you already have a customer base. Leverage that customer base in a unique way and make those customers talk about you!  “People will never talk about you to others if you haven’t given them something unique or different to say.” by Maribeth Kuzmeski in her book […]