Tag Archive for Blogging

Blogging Boldly and Confident

Is Blogging Right for My Company?

That’s a great question and I believe that every company should first, have a website in place.  Blogging for a company is a great idea and can generate a lot of interest… if done correctly.

Be Organized with Your Content

Always begin your blog with the end in mind.  I always recommend that people ask the question “What is your main objective?” and take it from that point.  A blog should not be too long and should have several headers, an image and bullet points.  When you blog with a main objective in mind, add the main topic of your blog and the headers should be the organized content that follows. Begin a blog with the knowledge of what kind of blog it is.  Are you setting it up as a teaching tool or are you simply passing on good information?

Why Bullet Points Are Important

Bullet points create an organization to your blog.  Even if a reader is scanning through your blog, he/she will remember the content if you have bullet points.  Here’s an example below:

  • Create interesting content and keep it real
  • Discuss relevant issues in a manner that is easy to comprehend
  • Don’t take yourself too seriously, have fun with your blog
  • Keep it short, people don’t like long blogs

For more information on how to blog boldly, listen to Life Improvement Radio on Wednesday, December 12th at 10:00am EST.

For more information, please contact me at Integrated Marketing USA

Until next time, have fun blogging!

Four Items Every Website Should Have!

Four most important thing a website needsWe’ve all seen the “not so pretty” websites. There’s the highly functional but ugly websites and then there’s the “really, what were you thinking” websites out there.

As a web designer, I try to stay on the edge of the latest trends.  Here’s a list of four things every website should be mindful about and should absolutely have.

  1. Relevant Photos and Images. The goal is that you want people to read what’s on your website right? Study show that you have less than 2 seconds to entice a viewer to “want more” so if you don’t have relevant and captivating images, people won’t stay on your site.
  2. Captions that describe who you are in 10 words or less. Who are you? What do you offer? Why should I pick you? Those are all key questions that should make up the main caption on your website. Make it big and bold so that people don’t have to search.
  3. Social Media. Many people refuse to get on board with social media such as Twitter, Facebook, Linkedin and Blogging (just to name a few.) This is not a contest about who will give in first. Social Media is about driving traffic to your website. Times have changed and yes, Social Media has become important if you’re a business owner. Ask for help if you can’t figure it out!
  4. Blogging. If you have a website, you can drive twice as much traffic to your website if you have a blog. I’m not talking about a blog that is hosted on another server. In order to drive traffic to your website, you will need a blog with your url- example: http://www.yourwebsite.com/blog. Every time you add a blog, you add another page to your website. Although I create all my websites in HTML/CSS, I use WordPress for my blogs because they can be interactive. I can add categories, tags and photos.

If you’re in business, you should at least have all the items that I listed above. There’s a lot of competition out there, why not stand out and be the best you can be!

Make it a great day!

Helene

 

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