How To Establish Trust In Marketing
How does a company go about establishing trust? We have all seen various marketing campaigns that promote a product or service and they’re the best and a MUST have! We all know that those are just “wha, wha” sentences and to be truthful, most people don’t respond either way to such claims or promises. In this society of social media, advertising and gadgets, people have become somewhat immuned by such statements.
Let Your Customers Brag!
It’s one thing to hear a company claim the moon and the stars. It’s another to have a customer promote your product or services. There’s nothing like hearing it from the consumer. Encourage your customers to post about your products/services on your blog, your Facebook pages, ask them to Tweet about it and explain why they love your product/services so much.
Trust is important and experience is the proof. Let the voice of experience speak for your company. Offer incentives for people to talk about your products/services. You could even hold a contest with the most creative video about your product/services!
People can argue with a point of view, but one can never argue with experience!
Make it a great week!
Helene
