Tag Archive for engage customers

Focused Marketing

One Thing vs Many Things

Most of us would consider ourselves multi-taskers.  When neuro-scientists conducted some research, they found that issues that deal with attention and consciousness, it is best to focus on one thing versus many things.  Bottom line is if you want customers to remember your product and your brand, don’t make your customers multitask when you’re trying to get their attention on your product or service.

Motion Attracts Our Attention

Have you ever noticed how some TV infomercials use very animated speakers? You could be presenting to a group, TV commercial, one-on-one, use motion to grab your audience’s attention. Focus your movement where you want their eyes to focus on- Where there is movement, someone is looking!  Videos are becoming more and more important in companies advertising campaigns- include the product/service with motion.

I hope you have a great week!  Keep your advertising to the point and simple to read at a glance.

Until next time,

Helene

Owner/CEO of Rain and Company Marketing Group– Integrated Marketing Solutions!

 

Engagement Marketing- Four Key Factors

What does Engagement Marketing Really Mean?

More and more companies are using the term Engagement Marketing.  It has a nice sound and most people would understand that the topic is about getting potential customers engaged. The question is HOW?

Most People Don’t Marry Strangers

Today’s social media allows people to research, evaluate, talk to, comment and much more. Some advertisements that are oftentimes loud, intrusive and simply put, white noise are also relevant.  Let’s compare engagement marketing to a potential marriage. There are four key factors that are crucial for effective engagement marketing.

Connect/Meet

A connection is necessary. It could be over the internet, in person, through a referral, an ad, phone call or something else.  At this point…. first impressions are made by the potential customers. This stage is all about the looks!

Inform/Get To Know

This factor is the show and tell. What are the needs? What are they looking for? How do we differentiate ourselves from the competition? Many companies don’t address how they differentiate themselves at all- this is important. Share your testimonials on your website. Establish your brand and what your company stands for (loud and clear). Many businesses simply list their services and products when they should really focus on the benefits of their products and services.

Entertain/Courting

Several discussions take place and trust begins to be established. If you have the product/services the potential client is looking for, develop a friendship, find common ground and make it personal.

Share/Refer

This one is big- this speaks of your reputation, your services, your customer service…. and you’re not the one doing it… the customer does it for you IF you’ve engaged properly!

When I work with clients, they are more than just another person I encounter. I want every single business that I work with to do well and succeed. I spread the word about their businesses and they do the same about mine.

Engagement marketing is more than just a term, it’s an investment. Many companies want this, but are not willing to invest the time and money to “wow” the potential customer.  With the current economic conditions… many companies are bringing the circus along to wow their potential customers. Don’t be afraid to be give it your all in this phase.

If you are looking for web-designer that has a purpose and plan or a marketing plan that will differentiate your business, contact us at http://www.rainandcompany.com

Make it a great week!

Helene

Founder of Rain and Company Web Design and Marketing Group

 

 

 

 

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