Tag Archive for Marketing

Focused Marketing

One Thing vs Many Things

Most of us would consider ourselves multi-taskers.  When neuro-scientists conducted some research, they found that issues that deal with attention and consciousness, it is best to focus on one thing versus many things.  Bottom line is if you want customers to remember your product and your brand, don’t make your customers multitask when you’re trying to get their attention on your product or service.

Motion Attracts Our Attention

Have you ever noticed how some TV infomercials use very animated speakers? You could be presenting to a group, TV commercial, one-on-one, use motion to grab your audience’s attention. Focus your movement where you want their eyes to focus on- Where there is movement, someone is looking!  Videos are becoming more and more important in companies advertising campaigns- include the product/service with motion.

I hope you have a great week!  Keep your advertising to the point and simple to read at a glance.

Until next time,

Helene

Owner/CEO of Rain and Company Marketing Group– Integrated Marketing Solutions!

 

Eight Tips to Increase Views Of Your eNewsletter

Keep It Simple!

We all get them… I’m talking about the e-Blasts that usually end up in the trash! The average open rate according to MailChimp is between 33.52% to 13%

The clean and simple look with relevant headlines is the way to go if you want to draw attention!

Eight Tips

Here are eight important tips for your e-Blasts:

1.The most important item is a large relevant image with a message

2. Have ONE goal and one purpose pertaining your product/services

3. Offer tips, news or relevant information

4. Add links to your social media sites. (small icons please!)

5. No over-crowding allowed! Keep you images clean and captions short

6. Make it fun and entertaining- No one wants to be bothered with blah,blah,blah

7. Give them a reason to check out your website and don’t forget a call to action.

8. Don’t be afraid to buy nice images that are relevant and grab attention

The most important item on my list are the images. Create your image as if that was the only thing people will see and read from your newsletter (because that is the case for most e-Blasts!)

Have fun with your e-Blasts!

Helene

Owner of Rain and Company

http://www.rainandcompany.com

Passion is Contagious- Spread It Around!

What Are You Passionate About?

One of the main characteristics a good sales person possesses is passion! You can be a business owner, an employee or a contractor- if you are passionate about what you do, it shows and you can spread that passion to others around you!

Are Your Employees Passionate?

Zappos is big on making sure their employees are passionate. They understand that importance and role that passion plays in their companies. Tony Hsieh, Zappos’ CEO states that “We want people who are eager to live the Zappos lifestyle and promote the Zappos culture- not a typical nine-to-five office employee.” A job is more than just a job. Let’s face it, we spread many hours on the job. The team at work should be passionate about the product/service and company.  Is that the case with your company?  If not, what can you do about it?

Passion Says It All!

When business owners and employees are passionate about the company, product or service, that spreads to the customers who in turn can spread the word to their friends and family!

Don’t just live your life day by day- be passionate about what you do for a living. If you’re a business owner, look around your company. If there is no passion…. you have a perfect opportunity to make a difference!

Have a great day!

Helene

http://www.rainandcompany.com

What is Your Magnetic Force?

What’s Your “Thing?”

Businesses have a tendency to focus on their products or services rather than the benefits of having that product/service.  Make two lists side by side. On the first column, list your product(s) and service(s). On the other list, name the benefits of clients coming to you for this product(s) and/or service(s).  Why should they buy from you?

Social Media Marketing

In an attempt to draw attention to your business, prepare some graphics and list the benefits (really big) and post a picture or write the product(s)/service(s) and make it relevant. Ask yourself this question. Why would anyone want to deal with my business…. and put that answer.  Hopefully, you have more than one answer. do a mini-series of social media campaign and each week, focus on one of your answers. Post your graphic on Facebook, Twitter, Google+, LinkedIn and whatever other social media tool that you might prefer.

Keep it real, light and fun!  Write about your company as a whole, not just the products and services. You can talk about the fun events and community efforts you might be involved with. This brings the bigger picture of who you are to the world and it adds the personal touch.

How’s Your Customer Service?

The author Jeanne Bliss asks relevant questions in her book “I Love You More Than My Dog.” She asks “What can you do to let customers know of your sincerity to serve them? What gesture can you offer that helps your customers and draws them to you?”  No matter what business you’re in, the element of relationship will always be one of the most important magnet for your business.

Make it a great day!

If you need help with your marketing or web-design, contact me helene@rainandcompany.com or visit my website http://www.rainandcompany.com

Till next time,

Helene

 

Trust & Marketing

How To Establish Trust In Marketing

How does a company go about establishing trust? We have all seen various marketing campaigns that promote a product or service and they’re the best and a MUST have!  We all know that those are just “wha, wha” sentences and to be truthful, most people don’t respond either way to such claims or promises. In this society of social media, advertising and gadgets, people have become somewhat immuned by such statements.

Let Your Customers Brag!

It’s one thing to hear a company claim the moon and the stars. It’s another to have a customer promote your product or services. There’s nothing like hearing it from the consumer. Encourage your customers to post about your products/services on your blog, your Facebook pages, ask them to Tweet about it and explain why they love your product/services so much.

Trust is important and experience is the proof. Let the voice of experience speak for your company. Offer incentives for people to talk about your products/services. You could even hold a contest with the most creative video about your product/services!

People can argue with a point of view, but one can never argue with experience!

Make it a great week!

Helene

Marketing for Today- List The Benefits!

Why List The Benefits?

When you’re planning a Marketing Campaign, make sure you list the benefits! Many people list the product/service and forget to list the benefits! People are educated and will be more tempted to buy your product if they know what the results are going to be!

People Buy For Results

Begin with the end in mind! Why should people buy your service/products? Make it obvious and then add the call to action!  Don’t be too soft on the benefits of your products- think like your potential customer. List the many benefits!

Don’t Let Your Clients Make the Assumption!

So many businesses have the right motive and they market a product or service without listing the benefits! If you’re targeting a new customer, why should they buy the product/service that you offer? We never want to give the job of assuming what the product is to our potential clients- that should be the business’ job- give em all the information!

Call us if you need a Marketing Team or if you need a new and fresh perspective on marketing or web design! We love what we do and we see results!  http://www.rainandcompany.com or call us (727) 432-8693

Make it a great day!

Helene

Owner/Founder of Rain and Company

#1- We Need To Be True To Ourselves FIRST!

What does being true to ourselves have to do with business?

For those of you who follow my blog on a regular basis, you know that I usually stick to business and to practical tips.  This blog is a bit different.  I want to challenge you and ask you if you are pursuing what you are passionate about?  The business that you’re in, is it what you want to do? Does it come naturally for you to do the things you do? So many people live their entire lives trying to imitate someone else. The sad thing is that all along, they were suppose to be who they are and that brings so much value to the workplace, family, friends… and it draws customers in because they are passionate about the product or service and it comes naturally!

Follow Your Passion- It is Contagious!

As a marketing specialist, I tell my clients that there is one thing that is more contagious than anything else and that is passion!  If you’re passionate about your business and your products/services… then you will draw customers on  your side and they will believe in the product/services that you offer. Without passion, you simply have a blah product/service.

Time For A Check-Up?

We all need to take some time and do a self check-up of where we are in life. Life changes all the time and so many of us need to adjust just to survive. Survival should be a temporary place, but many people make it a permanent residence.  What happens next, is that you start to hate what you do and you have no passion to grow or evolve into the next thing. If that’s you, I encourage you to take inventory of the things you are passionate about and pursue those things!

Life is too short to settle and we do so much better when we simply agree to be true to ourselves first! My favorite saying this year is “I Just Want To Be Me!”

Make it a great day!

Helene

http://www.rainandcompany.com

Founder/Owner

 

Do Not Settle- Web Design

The Art of Creating A Website

Do you know that there is so much more to a website than adding content and images? Where you add your images and what you add in your content can be done correctly or it can be poorly done.

Headlines

Make sure you ad headlines that can be captured in less than two seconds. Make your headlines as relevant to your product/service as possible. Try to keep all headlines under 5 words or less and create images that will make people stop to look!

Your Website Represents Your Business

Make sure that your website reflects who you are both in look and in content. On the big world of the web, you might only have one opportunity to impress someone or to make them walk away and never look back. Too many people settle for “just a website” when they should see it as an investment to create a presence online that truly represents you as a person, your business, your service and your commitment to excellence. Your website should be your number one sales person.

Make The Investment

If your website is something that was put together quickly to have a web presence, I encourage you to spend time in doing some research and get your website done by a professional or contact us! On the web, there are no re-do’s, often times, you have only one opportunity to wow, captivate and make an impression. You and your business are worth the professional website!

Call us today or contact us at info@rainandcompany.com for a quote!

Make it a great day!

Helene

You CAN Have Both!

Appealing & Functional – Websites

So many people settle for one or the other. They think that they need to give up beauty and appeal of a website if it’s going to be highly functional. The truth of it is… you can have both… NO- You Should HAVE Both!

Having your own business is not a cheap venture. Your website is the last place you want to “cheap up” because your website is a direct reflection of how your company operations, thinks, organizes and so much more.

What does your website say about you?

Take a hard look at your website and look at it through the eyes of a potential customer. If you cringe just a little bit, then you really need to do something about it!

Call To Action!

Give us a call! Our firm always does appealing and beautiful designs all the while making it highly functional. Our prices are affordable and in the end, you will look like a true professional on the top of your game in your market!

Call us today or send us an email info@rainandcompany.com or http://www.rainandcompany.com

Don’t settle anymore!  We also specialize in marketing for small to mid-size businesses! Let us be your marketing today and experience growth tomorrow!

Helene

 

How Can I Get Your Attention!!! Look at me please! LinkedIn Can Help with that!

Are You Looking Yet?

Trying to get someone to notice you online is like going into a stadium during the hype of a game and screaming “Look at Me!” Just because we say “Look at Me” doesn’t mean anyone hears us!

When we drive our cars, we often see signs on the side of the road “open house” and for the most part, we never pay attention.  If I go back eight years when my husband and I we were looking for a house, we did pay attention to the “open house” signs on the road!

The same is true for marketing. If we want to be heard, we need to be in front of the right audience.  We’re not going build a vegetable stand in the middle of the mall- people don’t go to the mall to buy potatoes and squash. The flea market might be a better option.

LinkedIn Can Help with That!

Obviously, you need to be in front of the right people… seriously, you don’t to sell guns to toddlers!  Get involved with GROUPS on LinkedIn and you will be in front of the right audience!  Once we’re in front of the right audience…then what?  Glad you asked! Make your story highly visual and personable! Tell your story of how you became a business owner and who you are. Have some of your clients post referrals about you. Send your story to local news stations and newspapers… don’t just make it about selling your product/service…. let people know your story. No matter how digital we all become, nothing will ever trump the relationship card. So, what’s your story? Why should businesses or individuals choose you?

We can help you with all that and we can also make some pretty sharp, highly functional websites with SEO! http://www.rainandcompany.com

Make it a great day and live today with a purpose!
Helene

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