Tag Archive for Rain and Company

#1- We Need To Be True To Ourselves FIRST!

What does being true to ourselves have to do with business?

For those of you who follow my blog on a regular basis, you know that I usually stick to business and to practical tips.  This blog is a bit different.  I want to challenge you and ask you if you are pursuing what you are passionate about?  The business that you’re in, is it what you want to do? Does it come naturally for you to do the things you do? So many people live their entire lives trying to imitate someone else. The sad thing is that all along, they were suppose to be who they are and that brings so much value to the workplace, family, friends… and it draws customers in because they are passionate about the product or service and it comes naturally!

Follow Your Passion- It is Contagious!

As a marketing specialist, I tell my clients that there is one thing that is more contagious than anything else and that is passion!  If you’re passionate about your business and your products/services… then you will draw customers on  your side and they will believe in the product/services that you offer. Without passion, you simply have a blah product/service.

Time For A Check-Up?

We all need to take some time and do a self check-up of where we are in life. Life changes all the time and so many of us need to adjust just to survive. Survival should be a temporary place, but many people make it a permanent residence.  What happens next, is that you start to hate what you do and you have no passion to grow or evolve into the next thing. If that’s you, I encourage you to take inventory of the things you are passionate about and pursue those things!

Life is too short to settle and we do so much better when we simply agree to be true to ourselves first! My favorite saying this year is “I Just Want To Be Me!”

Make it a great day!

Helene

http://www.rainandcompany.com

Founder/Owner

 

Does Your Website Make You Look Like an Amateur?

Professional Web-Design

Attention business owners and entrepreneurs- Having a professional website is more affordable and easier than you think!  So many people go the free route with their websites! This makes companies look very amateurish!

If there’s one thing I recommend to all my clients, it’s to have the best, most professional website available. Your website tells the world who you are, how you operate and how professional you are.

Don’t settle for the cheap, free websites…. after all, you don’t want that to represent you?

Check out our portfolio- For more information, send me an email helene@rainandcompany.com

Until next time!

Helene

http://www.rainandcompany.com

 

 

The Art of Connecting VS Marketing

The game of marketing has significantly changed over the last five years. Competition is outrageous and someone else will always have a different opinion, course of action, recommendation…and it’s probably good advice too!

Be Different

I don’t know about you, but I don’t like to be “talked at”- I enjoy a conversation, especially when it’s with someone I know! I decided to be different in my business. All my clients are also considered friends. This is not just business as usual, I really want them to succeed. I tell my friends about them and I really listen to what they want. It’s called connections or relationships and no one can put a price tag on that word!

Start Engaging

Everywhere we look, we see marketing ads, TV commercials, banner ads and they all scream AT us. It doesn’t matter if you want to see or hear them, they’re there! They are rude and they interrupt a lot.  I call that pushed marketing. They don’t care about me as a person, they just care to get the message out there and get in my wallet- anyone one else feels that way? I started engaging my clients  and I try to connect the dots of my connections. Make it a personal thing- This is not just business as usual anymore.

Go Above & Beyond

If my clients look good and are successful, that’s a reflection on me! Don’t be afraid to go above & beyond for your clients. One way I go above and beyond is to use my connections to spread the word. One of the most important element in doing business with someone is trust. If I don’t trust someone, I won’t do business with them. If I trust them, I will do business with them, develop a friendship and add them to my circle of connections and I will do everything in my power to see them succeed.

We can market stuff until we’re blue in the face, or we can connect effectively and create long lasting business relationships!

Go ahead and connect!

Helene Warner

Owner/Founder of Rain and Company Web Design and Marketing Group

 

 

Four Steps Towards A Successful Marketing Campaign!

Why is it that so many companies keep going back to what they know! Perhaps it’s because the unknown represents taking risks!  Let’s face it, the unknown can be a scary place…what if we fail?  On the flip side of that, what if you win and win big?

Is your company at a stand sill? Are you doing the same things over and over again with your marketing? If it’s not working for you, THEN IT’S NOT WORKING and you NEED to change something.

1. Take A Survey or Ask People You Trust!

Take a survey of your products/services and ask people what they think of: 1. the product 2. the marketing approach and ask them if they would buy your product/service. So many times, marketers are in front of the same product/services and they loose sight of the big picture. Listen to what the feedback is and try not to take offense.

2. Ask Questions to the right Audience!

So many people make it a habit to copy and paste the same thing to the different venues. For example, if you write a blog about your product/services, offer advice or ask questions. If you’re on LinkedIn, post your blog on the various groups but ask relevant questions that the specific group will relate too! I strongly encourage you to use the groups in LinkedIn. You can target the right audience and offer helpful tips or suggestions OR receive good feedback.

3. Change Your Graphics

How often do you change your graphics on your website? If you write a blog, do you add new graphics that are relevant to the blog? Research show that you have about 2 seconds to grab someone’s interest. Chances are, two seconds will be decided with a relevant graphic or a short-to the point header! Go ahead, change it up a bit and grab beautiful, relevant graphics and add headers to your graphics.

4. Think Outside the Box

This saying has probably been overused in the last 10 years, but no matter how much people use it verbally, they need to use it in action! If your marketing plan is not giving you the results you are looking for, you clearly need to change something. Have a good marketing plan in place with target dates and action items. The best people to give you good feedback are your customers- they really do know best! Try something that you’ve never tried before! Look at Best Practices by others. Although they might be from another industry, is there something you can learn from them?  Have fun with your marketing campaigns. It’s OK to incorporate some humor, just beware of the cheesy stuff… again, ask people what they think!

Have fun marketing and if you need help with your marketing, give us a call or email us info@rainandcompany.com or visit our website: http://www.rainandcompany.com

Until next time, I wish you successful marketing campaigns!

Helene

 

 

 

You CAN Have Both!

Appealing & Functional – Websites

So many people settle for one or the other. They think that they need to give up beauty and appeal of a website if it’s going to be highly functional. The truth of it is… you can have both… NO- You Should HAVE Both!

Having your own business is not a cheap venture. Your website is the last place you want to “cheap up” because your website is a direct reflection of how your company operations, thinks, organizes and so much more.

What does your website say about you?

Take a hard look at your website and look at it through the eyes of a potential customer. If you cringe just a little bit, then you really need to do something about it!

Call To Action!

Give us a call! Our firm always does appealing and beautiful designs all the while making it highly functional. Our prices are affordable and in the end, you will look like a true professional on the top of your game in your market!

Call us today or send us an email info@rainandcompany.com or http://www.rainandcompany.com

Don’t settle anymore!  We also specialize in marketing for small to mid-size businesses! Let us be your marketing today and experience growth tomorrow!

Helene

 

Small Businesses: Spread the Word with Social Media!

Successful B2B = Word of Mouth!

Social Media and Small Businesses

Hubspot published an incredible Whitepaper entitled “Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.”

In my previous blog, I talk about adding the personal aspect for B2B Marketing. This graph is a good example of how effective personal opinion can be.

Don’t be afraid to use social media to get customer feedback. Of course a company will always say good things about their product(s) or service(s)… BUT when it comes from a third party, people pay more attention.

A wise person once told me “You can’t argue with experience!” That’s it right there, in a nutshell! Contact us today and let us be your marketing department!  http://www.rainandcompany.com

Have a great day!
Helene