We get them all… those e-Blasts that have the tiny font size and little images with on-going topics that have nothing to do with the company!
The clean and simple look with relevant headlines is the way to go if you want to draw attention!
If you send an e-Blast- try the following:
1. The biggest thing in your e-Blast should be a relevant image
2. Have ONE goal and one purpose pertaining your product/services
3. Offer tips, news or relevant information
4. Add links to your social media sites. (small icons please!)
5. No over-crowding allowed! Keep you images clean and captions short
6. Make it fun and entertaining- No one wants to be bothered with blah,blah,blah
7. Give them a reason to check out your website
8. Don’t be afraid to buy nice images that are relevant and grab attention
Have fun with your e-Blasts!
Helene
