Archive for April 30, 2012

Small Businesses Making A Big Difference!

Press Releases are Your Friend!

Many small business owners don’t bother with a press release because they don’t have the staff or the know how.  Our company writes many press releases for small and mid size companies through-out the US and Canada. Your community wants to know about the good things you are doing!  You can write press releases about several things going on in your company such as:

  • New contracts or staff members
  • Your participation in a non-profit organization
  • Offer expert advice or tips for the consumer
  • A new partnership

Make It Interesting!

If you write a press release for your company, make it interesting. Make sure it’s not just a bunch of information that people will translate into “wha,wha, wha,wha” like the Charlie Brown characters.  When you write about something that people can relate too, it becomes interesting. Set yourself apart and talk about your staff or your partnerships and how it affects people around you.

Small businesses can have a big impact- some just don’t know it! I hope you expand your territory by reaching deeper. Branding is not something that happens overnight, but doing little things can make a big difference and give you exposure.

If you need help with a press release, contact us today! You too can shine!

Make it a great day!

Helene

Owner/Founder Rain and Company Marketing Group

 

Trust & Marketing

How To Establish Trust In Marketing

How does a company go about establishing trust? We have all seen various marketing campaigns that promote a product or service and they’re the best and a MUST have!  We all know that those are just “wha, wha” sentences and to be truthful, most people don’t respond either way to such claims or promises. In this society of social media, advertising and gadgets, people have become somewhat immuned by such statements.

Let Your Customers Brag!

It’s one thing to hear a company claim the moon and the stars. It’s another to have a customer promote your product or services. There’s nothing like hearing it from the consumer. Encourage your customers to post about your products/services on your blog, your Facebook pages, ask them to Tweet about it and explain why they love your product/services so much.

Trust is important and experience is the proof. Let the voice of experience speak for your company. Offer incentives for people to talk about your products/services. You could even hold a contest with the most creative video about your product/services!

People can argue with a point of view, but one can never argue with experience!

Make it a great week!

Helene

Are First Impressions Important?

Let’s Be Honest!

OK, let’s be honest here, we all do it!  We judge at a glance and within two (2) seconds make a judgement that something is either good or not good.  In the world we now live in, first impressions could mean you get a deal or you don’t.  I’m talking about your website.

Two Seconds is Not Long!

We are bombarded by so much advertising, TV commercials, billboard ads and let’s not forget those emails that you never signed up to receive!  In order to be effective, we must eliminate the noise and decipher what’s legit and what’s “social vomit!” How does your website look? Does it truly represent your values, your company and your excellence at a glance?

Your Website Should be your #1 Sales Tool

If your website does not represent you like it should, perhaps it’s time to consider getting a professional web designer to create a unique website for you. Placement of items and images along with colors and headers are also very important to consider.

If you need help with your website, give us a call and talk to us- It doesn’t cost anything to talk and our prices might be better than you thought! Your branding is extremely important and you should be proud of your website! Call us today if you want a quote (727) 432-8693 and check us out on our website!  http://www.rainandcompany.com

Make it a great day!

Helene

Marketing for Today- List The Benefits!

Why List The Benefits?

When you’re planning a Marketing Campaign, make sure you list the benefits! Many people list the product/service and forget to list the benefits! People are educated and will be more tempted to buy your product if they know what the results are going to be!

People Buy For Results

Begin with the end in mind! Why should people buy your service/products? Make it obvious and then add the call to action!  Don’t be too soft on the benefits of your products- think like your potential customer. List the many benefits!

Don’t Let Your Clients Make the Assumption!

So many businesses have the right motive and they market a product or service without listing the benefits! If you’re targeting a new customer, why should they buy the product/service that you offer? We never want to give the job of assuming what the product is to our potential clients- that should be the business’ job- give em all the information!

Call us if you need a Marketing Team or if you need a new and fresh perspective on marketing or web design! We love what we do and we see results!  http://www.rainandcompany.com or call us (727) 432-8693

Make it a great day!

Helene

Owner/Founder of Rain and Company

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