Archive for Visual Content

Your Online Presence

The importance of online presenceI am simply speechless when I see companies without a website or any online presence at all.  I personally don’t use the phone book anymore… I use the internet.

Having a website is a must now a days if a company wants to grow or remain competitive, but incorporating social media is also very important.  Social Media is not just to tell people what you had for breakfast that day. Businesses across the world are using social media to spread the word of their products/services and expertise.

It’s pretty simple… the more content you have online about your business, the more likely your content will be discovered by someone who is looking for  what you have.

Creating an online presence is the first step, but engaging customers with reviews, experiences and having them talk about your product…that’s golden!

If you need help with your online presence or want to expand beyond your website, visit us at http://www.rainandcompany.com

Until next time!

Helene

Blogging Boldly and Confident

Is Blogging Right for My Company?

That’s a great question and I believe that every company should first, have a website in place.  Blogging for a company is a great idea and can generate a lot of interest… if done correctly.

Be Organized with Your Content

Always begin your blog with the end in mind.  I always recommend that people ask the question “What is your main objective?” and take it from that point.  A blog should not be too long and should have several headers, an image and bullet points.  When you blog with a main objective in mind, add the main topic of your blog and the headers should be the organized content that follows. Begin a blog with the knowledge of what kind of blog it is.  Are you setting it up as a teaching tool or are you simply passing on good information?

Why Bullet Points Are Important

Bullet points create an organization to your blog.  Even if a reader is scanning through your blog, he/she will remember the content if you have bullet points.  Here’s an example below:

  • Create interesting content and keep it real
  • Discuss relevant issues in a manner that is easy to comprehend
  • Don’t take yourself too seriously, have fun with your blog
  • Keep it short, people don’t like long blogs

For more information on how to blog boldly, listen to Life Improvement Radio on Wednesday, December 12th at 10:00am EST.

For more information, please contact me at Integrated Marketing USA

Until next time, have fun blogging!

The Power Of Visual Content

Use Graphics to Your Advantage

With today’s social media outlets, companies have immense opportunity to tell different stories with pictures. It simply amazes me that some companies choose to go on the cheap to save a buck and produce ineffective graphics and marketing pieces.  The following venues are pure opportunities to promote your product/services and paint a picture that a thousand words can’t do!

  1. Your Website
  2. Facebook Page
  3. Youtube Videos
  4. eNewsletter
  5. Flyers/Brochure
  6. Blog
  7. Twitter
  8. Pinterest
  9. LinkedIn
  10. Google+
  11. SO MANY MORE…

First Impressions Really Count!

Do you know that it takes a twentieth of a second for someone to decide if a website is appealing or not according to researchers at Carleton University.  The results stunned researchers, because they were expecting a few seconds or less than a minute.

Impressive Facts

Source: http://www.mbooth.com/framed/

Make your website golden and see how you too can use the right graphics to your advantage!  Make it a great week!

Helene

Owner/Founder of Rain and Company Marketing Group

Integrated Marketing Solutions

 

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