Archive for July 27, 2012

How To Get More Referrals

Your Best Prospects Come From Referrals

As a business, you already have a customer base. Leverage that customer base in a unique way and make those customers talk about you!  “People will never talk about you to others if you haven’t given them something unique or different to say.” by Maribeth Kuzmeski in her book …And The Clients Went Wild!  That’s a great ready by the way!  I highly recommend it!

Make Sure You Do What You Say You Will Do

Establishing credibility is key in a new business relationship. The wonderful tools of social media have made it easy to over-promise and under-deliver. No business wants to be labeled as a business who under-delivers.  If anything, businesses want to known for going above and beyond.  Believe it or not, developing that personal relationship goes a long way!  It’s not just about you or them, it’s about your circle and their circle and when the two get together, you could very well have referrals!

If you need help with your marketing, press releases, websites or business plans, give us a call and we’ll be happy to help!

Make it a great day!

Helene

Owner/Founder of Rain and Company Marketing Group

http://www.rainandcompany.com

 

Eight Tips to Increase Views Of Your eNewsletter

Keep It Simple!

We all get them… I’m talking about the e-Blasts that usually end up in the trash! The average open rate according to MailChimp is between 33.52% to 13%

The clean and simple look with relevant headlines is the way to go if you want to draw attention!

Eight Tips

Here are eight important tips for your e-Blasts:

1.The most important item is a large relevant image with a message

2. Have ONE goal and one purpose pertaining your product/services

3. Offer tips, news or relevant information

4. Add links to your social media sites. (small icons please!)

5. No over-crowding allowed! Keep you images clean and captions short

6. Make it fun and entertaining- No one wants to be bothered with blah,blah,blah

7. Give them a reason to check out your website and don’t forget a call to action.

8. Don’t be afraid to buy nice images that are relevant and grab attention

The most important item on my list are the images. Create your image as if that was the only thing people will see and read from your newsletter (because that is the case for most e-Blasts!)

Have fun with your e-Blasts!

Helene

Owner of Rain and Company

http://www.rainandcompany.com

Passion is Contagious- Spread It Around!

What Are You Passionate About?

One of the main characteristics a good sales person possesses is passion! You can be a business owner, an employee or a contractor- if you are passionate about what you do, it shows and you can spread that passion to others around you!

Are Your Employees Passionate?

Zappos is big on making sure their employees are passionate. They understand that importance and role that passion plays in their companies. Tony Hsieh, Zappos’ CEO states that “We want people who are eager to live the Zappos lifestyle and promote the Zappos culture- not a typical nine-to-five office employee.” A job is more than just a job. Let’s face it, we spread many hours on the job. The team at work should be passionate about the product/service and company.  Is that the case with your company?  If not, what can you do about it?

Passion Says It All!

When business owners and employees are passionate about the company, product or service, that spreads to the customers who in turn can spread the word to their friends and family!

Don’t just live your life day by day- be passionate about what you do for a living. If you’re a business owner, look around your company. If there is no passion…. you have a perfect opportunity to make a difference!

Have a great day!

Helene

http://www.rainandcompany.com

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