More and more companies are using the term Engagement Marketing. It has a nice sound and most people would understand that the topic is about getting potential customers engaged. The question is HOW?
Most People Don’t Marry Strangers
Today’s social media allows people to research, evaluate, talk to, comment and much more. Some advertisements that are oftentimes loud, intrusive and simply put, white noise are also relevant. Let’s compare engagement marketing to a potential marriage. There are four key factors that are crucial for effective engagement marketing.
A connection is necessary. It could be over the internet, in person, through a referral, an ad, phone call or something else. At this point…. first impressions are made by the potential customers. This stage is all about the looks!
Inform/Get To Know
This factor is the show and tell. What are the needs? What are they looking for? How do we differentiate ourselves from the competition? Many companies don’t address how they differentiate themselves at all- this is important. Share your testimonials on your website. Establish your brand and what your company stands for (loud and clear). Many businesses simply list their services and products when they should really focus on the benefits of their products and services.
Several discussions take place and trust begins to be established. If you have the product/services the potential client is looking for, develop a friendship, find common ground and make it personal.
This one is big- this speaks of your reputation, your services, your customer service…. and you’re not the one doing it… the customer does it for you IF you’ve engaged properly!
When I work with clients, they are more than just another person I encounter. I want every single business that I work with to do well and succeed. I spread the word about their businesses and they do the same about mine.
Engagement marketing is more than just a term, it’s an investment. Many companies want this, but are not willing to invest the time and money to “wow” the potential customer. With the current economic conditions… many companies are bringing the circus along to wow their potential customers. Don’t be afraid to be give it your all in this phase.
If you are looking for web-designer that has a purpose and plan or a marketing plan that will differentiate your business, contact us at http://www.rainandcompany.com
Make it a great week!
Founder of Rain and Company Web Design and Marketing Group