That’s a great question and I believe that every company should first, have a website in place. Blogging for a company is a great idea and can generate a lot of interest… if done correctly.
Be Organized with Your Content
Always begin your blog with the end in mind. I always recommend that people ask the question “What is your main objective?” and take it from that point. A blog should not be too long and should have several headers, an image and bullet points. When you blog with a main objective in mind, add the main topic of your blog and the headers should be the organized content that follows. Begin a blog with the knowledge of what kind of blog it is. Are you setting it up as a teaching tool or are you simply passing on good information?
Why Bullet Points Are Important
Bullet points create an organization to your blog. Even if a reader is scanning through your blog, he/she will remember the content if you have bullet points. Here’s an example below:
- Create interesting content and keep it real
- Discuss relevant issues in a manner that is easy to comprehend
- Don’t take yourself too seriously, have fun with your blog
- Keep it short, people don’t like long blogs
For more information on how to blog boldly, listen to Life Improvement Radio on Wednesday, December 12th at 10:00am EST.
For more information, please contact me at Integrated Marketing USA
Until next time, have fun blogging!