Tag Archive for engagement makreting

Focused Marketing

One Thing vs Many Things

Most of us would consider ourselves multi-taskers.  When neuro-scientists conducted some research, they found that issues that deal with attention and consciousness, it is best to focus on one thing versus many things.  Bottom line is if you want customers to remember your product and your brand, don’t make your customers multitask when you’re trying to get their attention on your product or service.

Motion Attracts Our Attention

Have you ever noticed how some TV infomercials use very animated speakers? You could be presenting to a group, TV commercial, one-on-one, use motion to grab your audience’s attention. Focus your movement where you want their eyes to focus on- Where there is movement, someone is looking!  Videos are becoming more and more important in companies advertising campaigns- include the product/service with motion.

I hope you have a great week!  Keep your advertising to the point and simple to read at a glance.

Until next time,

Helene

Owner/CEO of Rain and Company Marketing Group– Integrated Marketing Solutions!

 

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