Tag Archive for Web Design

How To Get More Referrals

Your Best Prospects Come From Referrals

As a business, you already have a customer base. Leverage that customer base in a unique way and make those customers talk about you!  “People will never talk about you to others if you haven’t given them something unique or different to say.” by Maribeth Kuzmeski in her book …And The Clients Went Wild!  That’s a great ready by the way!  I highly recommend it!

Make Sure You Do What You Say You Will Do

Establishing credibility is key in a new business relationship. The wonderful tools of social media have made it easy to over-promise and under-deliver. No business wants to be labeled as a business who under-delivers.  If anything, businesses want to known for going above and beyond.  Believe it or not, developing that personal relationship goes a long way!  It’s not just about you or them, it’s about your circle and their circle and when the two get together, you could very well have referrals!

If you need help with your marketing, press releases, websites or business plans, give us a call and we’ll be happy to help!

Make it a great day!

Helene

Owner/Founder of Rain and Company Marketing Group

http://www.rainandcompany.com

 

What is Your Magnetic Force?

What’s Your “Thing?”

Businesses have a tendency to focus on their products or services rather than the benefits of having that product/service.  Make two lists side by side. On the first column, list your product(s) and service(s). On the other list, name the benefits of clients coming to you for this product(s) and/or service(s).  Why should they buy from you?

Social Media Marketing

In an attempt to draw attention to your business, prepare some graphics and list the benefits (really big) and post a picture or write the product(s)/service(s) and make it relevant. Ask yourself this question. Why would anyone want to deal with my business…. and put that answer.  Hopefully, you have more than one answer. do a mini-series of social media campaign and each week, focus on one of your answers. Post your graphic on Facebook, Twitter, Google+, LinkedIn and whatever other social media tool that you might prefer.

Keep it real, light and fun!  Write about your company as a whole, not just the products and services. You can talk about the fun events and community efforts you might be involved with. This brings the bigger picture of who you are to the world and it adds the personal touch.

How’s Your Customer Service?

The author Jeanne Bliss asks relevant questions in her book “I Love You More Than My Dog.” She asks “What can you do to let customers know of your sincerity to serve them? What gesture can you offer that helps your customers and draws them to you?”  No matter what business you’re in, the element of relationship will always be one of the most important magnet for your business.

Make it a great day!

If you need help with your marketing or web-design, contact me helene@rainandcompany.com or visit my website http://www.rainandcompany.com

Till next time,

Helene

 

Are First Impressions Important?

Let’s Be Honest!

OK, let’s be honest here, we all do it!  We judge at a glance and within two (2) seconds make a judgement that something is either good or not good.  In the world we now live in, first impressions could mean you get a deal or you don’t.  I’m talking about your website.

Two Seconds is Not Long!

We are bombarded by so much advertising, TV commercials, billboard ads and let’s not forget those emails that you never signed up to receive!  In order to be effective, we must eliminate the noise and decipher what’s legit and what’s “social vomit!” How does your website look? Does it truly represent your values, your company and your excellence at a glance?

Your Website Should be your #1 Sales Tool

If your website does not represent you like it should, perhaps it’s time to consider getting a professional web designer to create a unique website for you. Placement of items and images along with colors and headers are also very important to consider.

If you need help with your website, give us a call and talk to us- It doesn’t cost anything to talk and our prices might be better than you thought! Your branding is extremely important and you should be proud of your website! Call us today if you want a quote (727) 432-8693 and check us out on our website!  http://www.rainandcompany.com

Make it a great day!

Helene

#1- We Need To Be True To Ourselves FIRST!

What does being true to ourselves have to do with business?

For those of you who follow my blog on a regular basis, you know that I usually stick to business and to practical tips.  This blog is a bit different.  I want to challenge you and ask you if you are pursuing what you are passionate about?  The business that you’re in, is it what you want to do? Does it come naturally for you to do the things you do? So many people live their entire lives trying to imitate someone else. The sad thing is that all along, they were suppose to be who they are and that brings so much value to the workplace, family, friends… and it draws customers in because they are passionate about the product or service and it comes naturally!

Follow Your Passion- It is Contagious!

As a marketing specialist, I tell my clients that there is one thing that is more contagious than anything else and that is passion!  If you’re passionate about your business and your products/services… then you will draw customers on  your side and they will believe in the product/services that you offer. Without passion, you simply have a blah product/service.

Time For A Check-Up?

We all need to take some time and do a self check-up of where we are in life. Life changes all the time and so many of us need to adjust just to survive. Survival should be a temporary place, but many people make it a permanent residence.  What happens next, is that you start to hate what you do and you have no passion to grow or evolve into the next thing. If that’s you, I encourage you to take inventory of the things you are passionate about and pursue those things!

Life is too short to settle and we do so much better when we simply agree to be true to ourselves first! My favorite saying this year is “I Just Want To Be Me!”

Make it a great day!

Helene

http://www.rainandcompany.com

Founder/Owner

 

Do Not Settle- Web Design

The Art of Creating A Website

Do you know that there is so much more to a website than adding content and images? Where you add your images and what you add in your content can be done correctly or it can be poorly done.

Headlines

Make sure you ad headlines that can be captured in less than two seconds. Make your headlines as relevant to your product/service as possible. Try to keep all headlines under 5 words or less and create images that will make people stop to look!

Your Website Represents Your Business

Make sure that your website reflects who you are both in look and in content. On the big world of the web, you might only have one opportunity to impress someone or to make them walk away and never look back. Too many people settle for “just a website” when they should see it as an investment to create a presence online that truly represents you as a person, your business, your service and your commitment to excellence. Your website should be your number one sales person.

Make The Investment

If your website is something that was put together quickly to have a web presence, I encourage you to spend time in doing some research and get your website done by a professional or contact us! On the web, there are no re-do’s, often times, you have only one opportunity to wow, captivate and make an impression. You and your business are worth the professional website!

Call us today or contact us at info@rainandcompany.com for a quote!

Make it a great day!

Helene

We Can Market You

The Importance of Beauty + Functionality+SEO=Successful Website

Design beautiful, creative, SEO, functional websites in Tampa Bay, FL

Do you know that the average person will look at a website for less than two seconds? If you ranked high enough or had the right keywords and you attracted a potential customer, two seconds is not a long time. People don’t read a chapter in two seconds… what determines if they stay or leave?

1. Beauty: Are you graphics appealing and relevant to your products/services?  Do you have tag lines that can be captured in less than two seconds?

2. Functionality: Are the items positioned in a way that is easy for the ready to follow? Do you have too many functions or banners or advertising on your website? Can someone find what they want at a glance (even if it’s the product button).

3. SEO: Do you have tags on each image? Do you have nice long titles that are relevant to what you offer? Do you regularly research what keywords people are using to get to your website and are those in your meta tags?

I know, I’m asking a lot of questions for a stranger! I want your website to be all that it can be :-)  Problem is, it can’t do it without you or someone who has the knowledge to do so. The way I see it is pretty simple. You’ve already paid to have a website and hosting and email addresses…. but that’s only half of what needs to be done. If you can’t do it, there are experts who can help! Your website should be your best seller, if it’s not, maybe it’s time to contact us!  http://www.rainandcompany.com

Until we speak again!

Helene

Small Businesses: Spread the Word with Social Media!

Successful B2B = Word of Mouth!

Social Media and Small Businesses

Hubspot published an incredible Whitepaper entitled “Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.”

In my previous blog, I talk about adding the personal aspect for B2B Marketing. This graph is a good example of how effective personal opinion can be.

Don’t be afraid to use social media to get customer feedback. Of course a company will always say good things about their product(s) or service(s)… BUT when it comes from a third party, people pay more attention.

A wise person once told me “You can’t argue with experience!” That’s it right there, in a nutshell! Contact us today and let us be your marketing department!  http://www.rainandcompany.com

Have a great day!
Helene

Marketing and Web-Design Go Together!

Marketing- Web DesignYou finally decided to get a website and now you’re looking at the analytics and you’re surprised that you’re not getting many visitors?

What many people don’ realize is that a web site without the proper tools to market it such as SEO, Social Media, Branding, MARKETING will just be another website in the big black hole of the Internet abyss.

If you’re looking at getting a website, make sure you go with someone that can help you with the marketing. This will generate leads, bring new users to see your website and will be directed to the right audience.

Make it a great day!

Helene

For more information, please visit our website http://www.rainandcompany.com

Marketing Is Not A Cookie Cutter Formula!

As I look at different marketing packages out there, I see packages with specific services provided. Today’s marketing is so involved with all the new social media craze and the SEO techniques. There are infinite ways to offer advertisement or to make your presence known either on the web or in print. It is critical for Marketers to meet with their clients and LISTEN! The days of shooting the arrow in the dark and hoping it will fall on or close to the bulls eye are OVER! The approach of dealing with a business that is B2C is completely different than a B2B business. Sure, one can do all the social media presences, but the question of the hour is “Will it generate the leads that you want?”

Targeting the right audience with the right message is crucial and it doesn’t happen all the same way for everyone! Work with a marketing company that you trust! In the end, after the hype, the intimidating processes to SEO and the Internet tornado- there are the results. RESULTS NEVER LIE! Get on board with a company that looks at YOUR picture and not just their services. Opportunities are endless, but not all of them are good for you! The main questions I ask my clients are this: 1.  What is your main objective?  2. Where do you see your company in one year from now?  3. Do you have everything in place for growth?

Check out my website at http://www.rainandcompany.com

Make it a great and productive week!
Helene

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