Tag Archive for Marketing Plan

Marketing Ideas for Your Business

Marketing plan for your business

10 Marketing Ideas for 2013

Here are 10 marketing ideas that could help your marketing efforts! Consider a marketing plan an investment in your company’s future if you don’t have one yet!

Here are a few marketing ideas to consider and perhaps implement!

  1. Make sure your website has the wow factor and is easy to navigate through (this represents your company) don’t go cheap on this one… it will show!
  2. Utilize social media on all levels and add relevant groups to your LinkedIn account.
  3. Offer a “door buster” service or product (get the customer in the door) then you offer a good experience and they come back!
  4. When you write your ads, don’t speak at people, make it personal so that the potential client can connect.
  5. Target your audience- promoting to the wrong audience is just white noise that no one listens too!
  6. Don’t be afraid to send out flyers with hand written notes. When you send it out, don’t type out the label, hand write the label instead.
  7. Create press releases and talk about what’s going on in your company such as new hires, new products, initiatives, community involvement.
  8. Attend trade shows and make sure your booth stands out (because you should be in front of the right audience) this is a golden opportunity!
  9. Offer coupons and discounts and have a referral program in place.
  10. Send out e-Blasts that have relevant content and offers for your customers. Change things up and make it interesting… give them a reason to want to read your e-Blast!

Hope these tips help out!  If you need help with your website or with your marketing, give us a call or visit our website http://www.integratedmarketingusa.com

Til next time!


Passion is Contagious- Spread It Around!

What Are You Passionate About?

One of the main characteristics a good sales person possesses is passion! You can be a business owner, an employee or a contractor- if you are passionate about what you do, it shows and you can spread that passion to others around you!

Are Your Employees Passionate?

Zappos is big on making sure their employees are passionate. They understand that importance and role that passion plays in their companies. Tony Hsieh, Zappos’ CEO states that “We want people who are eager to live the Zappos lifestyle and promote the Zappos culture- not a typical nine-to-five office employee.” A job is more than just a job. Let’s face it, we spread many hours on the job. The team at work should be passionate about the product/service and company.  Is that the case with your company?  If not, what can you do about it?

Passion Says It All!

When business owners and employees are passionate about the company, product or service, that spreads to the customers who in turn can spread the word to their friends and family!

Don’t just live your life day by day- be passionate about what you do for a living. If you’re a business owner, look around your company. If there is no passion…. you have a perfect opportunity to make a difference!

Have a great day!



Four Steps Towards A Successful Marketing Campaign!

Why is it that so many companies keep going back to what they know! Perhaps it’s because the unknown represents taking risks!  Let’s face it, the unknown can be a scary place…what if we fail?  On the flip side of that, what if you win and win big?

Is your company at a stand sill? Are you doing the same things over and over again with your marketing? If it’s not working for you, THEN IT’S NOT WORKING and you NEED to change something.

1. Take A Survey or Ask People You Trust!

Take a survey of your products/services and ask people what they think of: 1. the product 2. the marketing approach and ask them if they would buy your product/service. So many times, marketers are in front of the same product/services and they loose sight of the big picture. Listen to what the feedback is and try not to take offense.

2. Ask Questions to the right Audience!

So many people make it a habit to copy and paste the same thing to the different venues. For example, if you write a blog about your product/services, offer advice or ask questions. If you’re on LinkedIn, post your blog on the various groups but ask relevant questions that the specific group will relate too! I strongly encourage you to use the groups in LinkedIn. You can target the right audience and offer helpful tips or suggestions OR receive good feedback.

3. Change Your Graphics

How often do you change your graphics on your website? If you write a blog, do you add new graphics that are relevant to the blog? Research show that you have about 2 seconds to grab someone’s interest. Chances are, two seconds will be decided with a relevant graphic or a short-to the point header! Go ahead, change it up a bit and grab beautiful, relevant graphics and add headers to your graphics.

4. Think Outside the Box

This saying has probably been overused in the last 10 years, but no matter how much people use it verbally, they need to use it in action! If your marketing plan is not giving you the results you are looking for, you clearly need to change something. Have a good marketing plan in place with target dates and action items. The best people to give you good feedback are your customers- they really do know best! Try something that you’ve never tried before! Look at Best Practices by others. Although they might be from another industry, is there something you can learn from them?  Have fun with your marketing campaigns. It’s OK to incorporate some humor, just beware of the cheesy stuff… again, ask people what they think!

Have fun marketing and if you need help with your marketing, give us a call or email us info@rainandcompany.com or visit our website: http://www.rainandcompany.com

Until next time, I wish you successful marketing campaigns!





Companies Simply Can’t Afford to NOT have a Marketing Plan!

Marketing Plan in a down economy

Attention Small to Mid-Size Companies!

Marketing is the one thing that you need in a down economy! Cutting back on Marketing should be the last option right now!

If companies can’t hire a Marketing Manager, than hire a contractor that knows what they’re doing. With all the tools out there (and the new Google + tool) a good marketing company will know how to target new customers and how to get “old” customers interested in your products or services again. With great graphics and videos and interesting information, companies should put themselves back in the game!

If you need help in your company, give us a call or email me at helene@rainandcompany.com for a free consult!

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