Tag Archive for Marketing

The Importance of Beauty + Functionality+SEO=Successful Website

Design beautiful, creative, SEO, functional websites in Tampa Bay, FL

Do you know that the average person will look at a website for less than two seconds? If you ranked high enough or had the right keywords and you attracted a potential customer, two seconds is not a long time. People don’t read a chapter in two seconds… what determines if they stay or leave?

1. Beauty: Are you graphics appealing and relevant to your products/services?  Do you have tag lines that can be captured in less than two seconds?

2. Functionality: Are the items positioned in a way that is easy for the ready to follow? Do you have too many functions or banners or advertising on your website? Can someone find what they want at a glance (even if it’s the product button).

3. SEO: Do you have tags on each image? Do you have nice long titles that are relevant to what you offer? Do you regularly research what keywords people are using to get to your website and are those in your meta tags?

I know, I’m asking a lot of questions for a stranger! I want your website to be all that it can be 🙂  Problem is, it can’t do it without you or someone who has the knowledge to do so. The way I see it is pretty simple. You’ve already paid to have a website and hosting and email addresses…. but that’s only half of what needs to be done. If you can’t do it, there are experts who can help! Your website should be your best seller, if it’s not, maybe it’s time to contact us!  http://www.rainandcompany.com

Until we speak again!

Helene

Small Businesses: Spread the Word with Social Media!

Successful B2B = Word of Mouth!

Social Media and Small Businesses

Hubspot published an incredible Whitepaper entitled “Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.”

In my previous blog, I talk about adding the personal aspect for B2B Marketing. This graph is a good example of how effective personal opinion can be.

Don’t be afraid to use social media to get customer feedback. Of course a company will always say good things about their product(s) or service(s)… BUT when it comes from a third party, people pay more attention.

A wise person once told me “You can’t argue with experience!” That’s it right there, in a nutshell! Contact us today and let us be your marketing department!  http://www.rainandcompany.com

Have a great day!
Helene

Marketing Is Not A Cookie Cutter Formula!

As I look at different marketing packages out there, I see packages with specific services provided. Today’s marketing is so involved with all the new social media craze and the SEO techniques. There are infinite ways to offer advertisement or to make your presence known either on the web or in print. It is critical for Marketers to meet with their clients and LISTEN! The days of shooting the arrow in the dark and hoping it will fall on or close to the bulls eye are OVER! The approach of dealing with a business that is B2C is completely different than a B2B business. Sure, one can do all the social media presences, but the question of the hour is “Will it generate the leads that you want?”

Targeting the right audience with the right message is crucial and it doesn’t happen all the same way for everyone! Work with a marketing company that you trust! In the end, after the hype, the intimidating processes to SEO and the Internet tornado- there are the results. RESULTS NEVER LIE! Get on board with a company that looks at YOUR picture and not just their services. Opportunities are endless, but not all of them are good for you! The main questions I ask my clients are this: 1.  What is your main objective?  2. Where do you see your company in one year from now?  3. Do you have everything in place for growth?

Check out my website at http://www.rainandcompany.com

Make it a great and productive week!
Helene